In 2025, MYURÂ took pivotal steps in design and practice.
We became the official event support vendor for The Fullerton Hotel and Marina Bay Sands, executed high-end events for Rolex, and established a long-term collaboration with Netflix. Being featured again by the A’Design Award reaffirmed our international design recognition.
This year also presented industry challenges. Our designs were imitated by LACOSTE. While no tangible outcome resulted, it affirmed the value of our creative work and clarified the boundaries between design and the wider industry.
In March, we traveled to Shenzhen and Guangzhou for in-person discussions with factories and suppliers, further strengthening our partnerships and quality standards. In August, we concluded our product development collaboration with Delugs. While the partnership offered valuable experience, we chose to focus on the long-term growth and independence of MYURÂ.
Amid commercial expansion, we maintained our commitment to social responsibility and creative purpose - developing assistive tools that enable stroke survivors to continue participating in leathercraft. This reflects our philosophy: design that cares not only for products but also for people’s connection to the world.
Looking ahead, MYURÂ will continue to grow on a solid foundation, focusing on creating products that balance craftsmanship, design, and social impact. We believe the strength of our brand comes from dedication to creativity, control over quality, and care for every user.